Friday, December 18, 2009

Special "K"

The health claim I am going to talk about is the Kellogg’s Special K “Challenge” health claim. Kellogg has an advertisement campaign that claims by eating their product a person can lose six pounds in two weeks. The company gives out a detailed plan for how to lose the weight. Kellogg states that simply by replacing two or your three meals a day with a Kellogg Special K meal and complement that with two snacks throughout the day then a person will lose six pounds within two weeks. I think that this challenge has some benefits and may be true. I think that for the most part it is a hoax though. The fact that this program isn’t even used for a long term effect, meaning you will lose the six pounds, but gain them back eventually.
In the Article Can Eating Special K Cereal Really Help You Lose Weight? It asks if the special K diet is even healthy. They talk about how Special K is highly processed cereal which means that the fiber is taken out of the whole meal. With little fiber the carbs are digested quickly by other things which leaves us hungry and low on energy. So as this diet may help us lose weight, we will not have nearly as much energy and we will be hungry all the time.
In another article called The Special K Challenge: Does it Work? It talks about how this program should work, but there would be many downsides to this. The serving of cereal is not enough for you. After eating it most of the time you will still be very hungry. It is also a low protein diet and high in sugar and carbs which will once again give you a sugar crash. What I have found is this six pounds in two weeks may be true, but it won’t be a permanent thing and isn’t good for your energy.

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